Conference App for Networking with Gamification Drives Attendee Engagement
GO WEST is an annual event that focuses on education, innovation and networking in the events industry for event professionals.
The networking event app was used to share information with attendees around the keynote sessions and workshops, suppliers and opportunities to connect with other attendees online.
The colour scheme and home screen design followed the GO WEST branding.
Gamification in the conference app was used to help attendees network with each other by giving each attendee a unique code that they could share with other attendees in exchange for their unique code.
In-app polls and surveys increased attendee engagement and feedback collection.